5 Points You Should Consider When Choosing a Domain Name
If You Want a More Successful Domain Name, Consider These 5 Tips
A domain name is the figurehead of your website. As you are going to be using and presenting this name over and over, it is important to choose the right name from the start. A late change is always going to be tricky.
But what should you consider when choosing your very own domain name? What pitfalls to avoid? How can you quickly decide on a domain name that will make you happy and successful in the long run?
Follow these 5 tips and you will achieve just that.
Tip # 1: Incorporate Your Own Name in the Domain Name
When choosing a domain for your business, always include your company name or family name in the domain.
A domain name that only refers to your industry or your offer is too exchangeable and therefore not advisable.
Create your own identity online. This includes a domain name that enables visitors to recognise immediately who is offering a service or product to them.
That way you are more easily recognisable and can differentiate yourself from other providers. Your domain name becomes personal, unique and less exchangeable.
Tip # 2: Only Present Yourself as Local, If the Connection Is Clear and Permanent
You should only ever include a place name or the name of your region, if your offer is exclusive to exactly and only this place or area.
As a geographical reference in your name will usually make visitors associate your offer with that place or area.
If the service your business provides is clearly and permanently only for one area, you can of course include it in your domain name.
Tip # 3: Be Careful Not to Infringe on Third Party Rights
A new domain name can easily infringe the rights of owners of other domains.
The fact that a domain is still available unfortunately does not automatically mean that you can freely dispose of it.
It is important to check whether you could infringe another providers trademark rights before you settle for a domain name.
Regardless of any legal situation I recommend you choose as individual a domain name as possible. That way you will always be clearly differentiable from your competitors and will create your own individual brand.
Tip # 4: Secure All Available Related Name Variations
As long as your domain name is still available in different variations, you should register all these variants to your chosen domain.
Also register those with and without a dash and other conceivable alternative spellings.
Spending money on securing your domain name is a good investment. If a competitor or other provider starts using an alternative spelling of your domain, you will have to endure considerably more bother and cost if you have to contest it legally.
Tip # 5: Choose a Domain Name That Is Easily Understandable When Pronounced
Your domain name will not only be read, but also spoken and heard. For example through word of mouth.
The clearer your domain name, the more you can be sure that those interested will in fact visit your web page.
A domain name that is difficult complicated to understand will lose you valuable visitors. Furthermore you are creating a chore for yourself and others, if your domain name needs spelling out all the time.
Conclusion: Additional Initial Effort Will Pay Off
Take note of these tips when choosing your domain name. You will save a lot of unnecessary bother and effort later on.
From experience putting in more initial effort pays off in the long run.
